How can your company succeed in the economics of experience?

How can your company succeed in the economics of experience?

For example, Joseph Pine II and James H. Gilmore published a long time ago article in the Harvard Business Review (link at the end of this article), where the adventure industry has arrived. And that was certainly true in the 20th century. As they said in their article, development started with families who bought items like Betty Crocker because the kitchen had less time to prepare the ingredients for a child's birthday cake. Then the parents went to the bakery to fetch cakes for their children and stopped baking the cake at home. At the end of the twentieth century, families with more work and other aspirations began to outsource their entire birthday to groups that did everything they could, like Chuck E. Cheese and Discovery Zone.

And now we are in the 21st century, and experience is even more important, and companies are starting to try different technologies, such as virtual reality and augmented reality. Big companies like Facebook and Apple have invested in these technologies as the future moves fast. I would not be surprised if we had other global experiences like Pokémon Go in 2018.

Knowledgeable marketers know that creating a technology experience is essential to selling a product or service in today's world. How you do that?

Continuum of the customer experience

A key activity in creating an exceptional customer experience program is not only excellent customer service, but also an additional step in understanding the customer experience from start to finish. Once a potential customer sends you an e-mail, calls you in your office, or informs you in any way, what is your experience with your business? Understand the entire customer experience from the moment you start what happens after the purchase.

How can your company succeed in an economy of experience?

For example, Joseph Pine II and James H. Gilmore recently published an article in the Harvard Business Review, in which the adventure industry was born. And that was really true in the 1920s. As they said in their article, the development started with the families who bought things like Betty Crocker because the kitchen had less time to prepare the cake ingredients. birthday of a child. Then the parents went to the bakery looking for cakes for their children and stopped doing it at home. In the late twentieth century, more active and ambitious families began to spend the birthday of groups that were doing everything they could, like Chuck E. Cheese and Discovery Zone.

And we are now in the 21st century and the experience is even more important. Companies are starting to test different technologies, such as virtual reality and improved reality. Big companies like Facebook and Apple have invested in this technology because the future is fast. I would not be surprised if we had other global experiences like Pokémon Go in 2018.

Knowledgeable marketers know that it is important to create a technological experience to sell a product or service in today's world. How are you

Continuous customer experience

A key activity to create a great customer experience program is not only excellent customer service, but also an extra step in understanding the customer experience from start to finish. When a potential customer sends you an email, do you call your office, or does it inform in any way, what is your experience of your business? Understand the whole customer experience from the moment you start what happens after the purchase.