How can your company succeed in the adventure industry?

How can your company succeed in the adventure industry?

Before 1998, yes, recently and recently, B. Joseph Pine II and James H. Gilmore published an article in the Harvard Business Review (link at the end of this article) stating that the adventure economy was born. it was in the 20's. As they said in their article, development started with families who bought products like Betty Crocker because less time was spent preparing ingredients for the cake. birthday of a child. Then the parents went to the bakery to get some cakes for their children and stop cooking them at home. Finally, in the late twentieth century, busy families began celebrating the birthday of groups that did everything, such as Chuck E. Cheese and Discovery Zone.

And now we are in the 2100s and the experience is even richer. Companies are exploring different technologies, such as virtual reality and augmented reality. Big companies like Facebook and Apple have invested heavily in these technologies as the future evolves rapidly and I would not be surprised if we are experiencing another global experience like Pokémon Go in 2018.

Knowledgeable marketers know that it's important to create an experience - with technology - to sell a product or service in today's world. So how are you?

Continuum of customer experience

A key step in creating an exceptional customer experience program is not only excellent customer service, but also the pursuit and understanding of what your customer experience means from start to finish. From the moment a forecast sends you an email, calls your office or communicates in any way, what is your experience? Understand the entire customer experience upon arrival and what happens after the purchase.
Important for the principles of the customer experience

If you understand the experience gained and, more importantly, if you want to ensure that your Leads experience is assured, you (and your team) should ask you to help you develop the principles that guide the early experience. at the end. In this case, words have meaning. For example, are you looking for your customers to have fun while working with you? Looking for "excellence in communication"? Whatever words you are interested in, develop principles and make sure everyone on your team is there.

Data entry and what comes out

When you talk about data, your CRM is everything. You want to make sure your CRM records all important information about your customers and prospects. If your team does not enter every point of contact with your customers, you can not anticipate their needs. Part of the customer experience is knowing what your prospects and partners want, even before they want it. In one of my companies, for example, our former partners are regularly reminded of how they can plan their next fundraiser with us.

Offer a sensual experience

Everyone is used to having a lot of experience throughout the day. When you scroll through social media, your prospects and customers are "marketed" with live streams, videos, or images. Companies want to offer virtual experiences and technological tools. While we are still at the beginning of such moments, it has already begun. If you want to buy a diamond ring, you can practically see it by taking a picture. You can also see what furniture looks like with apps and a VR headset in your home. Think outside the box and discover creative ways to market your products and services.